Celebrate 50 Years of Hello Kitty
In celebration of Hello Kitty’s 50th anniversary, Sanrio invites you to experience its “Hello Kitty Immersive Pop Up!” event. For a limited time, Shibuya Tsutaya has been consumed with Hello Kitty’s iconic red bow. The event is free, and features kawaii photo areas and interactive projection exhibits.
Directly across Shibuya Crossing, you’ll be greeted with a giant Hello Kitty. Inside the Immersive Zone, guests can walk through the projection show where ribbons will follow your steps. Try the mirror photo spot to be covered in Hello Kitty’s bows.
Share your photos and videos from the experience on social media using the hashtags #HelloKitty50th or #HelloKitty50thAnniversary. If you show the staff your post, you will receive a limited edition original sticker.
